As we all know, Sathyam Cinemas is one of the most popular theatre in the city and it acts as the first preference for family, couples and for youngsters when they want to witness a movie. Known for providing the best theatre experience, Sathyam cinemas is one of the very few theatres in the city to have large number of seat capacity. The popcorn it provides during the interval is something people of chennai go gaga about. However, this recent tweet from a popular cinematographer, evidently proved that something is missing from the good old cinema theatre.
Vidhu Ayyanna is working in Tamil film industry as cinematographer and he is known for working in films like Meyadha Maan and LKG. His latest work is for the film “Oh My Kadavule” of Ashok Selvan and Ritika Singh. The special premiere of the film took place in Sathyam cinemas and celebrities such as Gautham Vasudev Menon, Priya Bhavani Shankar, Sathish, Director sasi, Shanthanu Bhagyaraj, Nalan Kumarasamy, Athulya Ravi etc. Vidhu Ayyana who saw the premiere show along with the celebrities expressed his thoughts on his experience of watching the movie in Sathyam Cinemas.
In his tweet, Vidhu said that the projection quality of movies in Sathyam cinemas is getting worst day by day. He said that his film “Oh My Kadavule” got premiered in Sathyam Cinemas and it looked desaturated for more than 40 % and looked less sharpen. He requested Sathyam cinemas to give the audience back the best move watching experience again.
“Projection quality of sathyam main screen is getting worst day by day. My recent film #OhMyKadavule got premiered last night. It looks desaturated for more than 40% & less sharpen. Sathyam please give us back the best movie watching experience again.” read the tweet of Vidhu.
Check out his tweet here :
Projection quality of sathyam main screen is getting worst day by day. My recent film #OhMyKadavule got premiered last night. It looks desaturated for more than 40% & less sharpen. @SPICinemas please give us back the best movie watching experience again.— Vidhu Ayyanna (@vidhu_ayyanna) February 13, 2020
The SPI cinemas replied to Vidhu Ayyana by asking him to send them the contact details :
Hi! We’re sorry you feel this way. Allow us to connect with you regarding this, please DM your contact no. & email ID. -Richa— SPI Support (@SPISupport) February 13, 2020
His tweet received large number of reach and the followers of him commented with various reasons regarding the drastic change in the quality of Sathyam cinemas. Check out soime of their reactions below :
பல காலாமாக சொல்லி வருகிறேன் ஒரு தடவை @VettriTheatres @GKcinemas படம் பார்த்துவிட்டு சத்யம் screen ல் பார்த்தால் படு கேவலமான quality யில் இருக்கும். கிணற்றுக்குள் உட்கார்ந்து பார்ப்பது போன்ற ஒரு உணர்வு ஏற்பட்டது. பழைய சத்யம் மறைந்தது— Shruti TV (@shrutitv) February 13, 2020
Not only projection even the sounds are really worst in palazzo in all the screens #SPICinemas kindly please take action, all we need is #DolbyAtmos. manger of spi Mr munikaniya take action. I have informed the palazzo staff many times but no response from them. Thank you— Varun (@Varunjayavel) February 13, 2020
What do you think on this tweet of Vidhu and the reactions to it !!