“Mookuthi Amman” Promotional Strategy Went Wrong !!

Shooting spot pictures of Nayanthara’s upcoming film “Mookuthi Amman” released on Internet on Thursday as one of a promotional activity for the film. Nayanthara who is known for her stardom in Kollywood industry for acting along with top actors such as Rajinikanth, Ajithkumar and Vijay is also known for few of her female oriented films. Aramm, Maaya, Kolamavu Kokila are some of her notable films in which she played the role of a protagonist.

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In “Mookuthi Amman”, Nayanthara is going to play the role of a Tamil goddess. The film’s plot revolves around RJ Balaji who plays an ordinary resident in Nagercoil. What happens when “Amman” enters his family which consists a Mother and two sisters, is what “Mookuthi Amman” is going to serve its audience.

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RJ Balaji has said that Nayanthara requested the film crew to go fasting by consuming only vegetarian food as they are going to make a film on Goddess. “As per her request, 200 members of our film crew stayed vegetarian during the filming” RJ Balaji. “This film is not a satire on devotional films. I myself a big devotee of many gods of various religions. This is a pure devotional film and Nayanthara is going to essay a role of proper “Amman”.” Nayanthara called me and said that she went through fasting while acting in “Ramarajiyam” and asked our team to do the same during the shoot of “Mookuthi Amman”. said RJ Balaji in an earlier interview.

As the film is aiming for a release post lockdown, This news widely shared in Internet by media outlets and movie trackers along with the shooting spot pictures as a promotional activity.

However, this practice of Nayanthara and her crew didn’t go well with the devotees of goddess “Amman” it seems. Most of them alleged that devotion of “Amman” is nothing without “Dried fish”. “Poultries and Goats are killed as a ritual to devote Amman” wrote one of an online user.

Check out some of their reactions below :

Makers of the film planned to release the film on May and the release got postponed due to the Corona virus outbreak. Comment your views on these reactions received by “Mookuthi Amman” crew !!

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